Parents Info

Seed Their Future

The more we know about plants, the more we can make a difference in the world. This is where BLOOM! comes in – to help you communicate the power of plants to your children and inspire them to find out more about the opportunities available to them in the plant world. In the process, you might just introduce them to a life-long passion – and perhaps even a career.

Watch Our Videos

BLOOM! creates videos to engage and educate youth. The short videos produced illustrate different aspects of horticulture in a way that kids can understand.

Did You Know?

Third grade is the average age schools stop teaching about plants and start teaching about animals and human biology.

The average American can recognize over 1,000 brands and logos but fewer than 10 plants in their local areas.

Horticulturists are solving some of the world’s biggest problems.

People working in plant careers – known as “horticulturists” – are using their plant knowledge to solve some of our biggest challenges like feeding a growing world, climate change and clean water.

The “green-collar” industry is home to more than 100 professions.

Horticulturists hold a number of diverse jobs that span the art, science, technology and business of plants, including drone specialists, plant scientists, landscape architects and urban farmers to name a few.

Introducing kids to nature at an early age is the best way to protect the planet.

National studies have found that children who are exposed to the natural world at a young age are more likely to appreciate nature and preserve and protect it for the future.

In partnership with teachers, youth program leaders and organizations, including Scholastic Inc., we’re educating and exciting young people and their families on the endless possibilities in horticulture – through educational and engaging content delivered inside and outside the classroom.

You can help. All we ask is that you explore the world of BLOOM!, find your own plant power and, most importantly, share this site and what you’ve learned with your kids.